THE FUTURE
Whilst France and Italy were the pioneers in the Indian marketplace and indeed they still are a strong presence, now it is the new world wines ( Australia, California, Chile, South Africa ) which are beginning to drive growth with their fruit-forward and good value wines.
There is a quiet revolution or perhaps renaissance towards new world styled winemaking as possibly evidenced by some old world producers taking on of these techniques.
Australia's competitive advantage here also is that Australian wines are easier to understand, their labels are clear and more approachable and their character and quality has found easy acceptance. Similarly our cultural recognition is high as we are affiliated via our mutual love for cultural icons such as cricket.
The history of wine consumption tells us that every big wine market in the world obviously starts small.
Undeniably in Australia's case, growth in consumption was initially slow as very few people drank wine fifteen years ago and indeed the industry was pulling up vines 20 years ago.
But wine now represents a multi billion dollar industry to Australia which has also become a recognised, serious and well-respected international player.
Pick of the Bunch sees similar potential for exponential growth in supplying the emerging Indian luxury hotel market.
FACTS SNAPSHOT
India
India and Wine
Conservative estimates are about 11 million people, (approximately 1 % of the population) are termed as potential wine drinkers; current number of wine drinkers is estimated in the region of 150,000.
140 million cases of branded spirits and beer is consumed per annum. Current wine consumption is 500,000 cases of which 100,000 of that is imported.
The wine sales volumes in India are growing at a healthy 30% per annum for the past three to four years and expected to increase in the future.
Whilst France and Italy were the pioneers in the Indian marketplace and indeed they still are a strong presence, now it is the new world wines ( Australia, California, Chile, South Africa ) which are beginning to drive growth with their fruit-forward and good value wines.
There is a quiet revolution or perhaps renaissance towards new world styled winemaking as possibly evidenced by some old world producers taking on of these techniques.
Australia's competitive advantage here also is that Australian wines are easier to understand, their labels are clear and more approachable and their character and quality has found easy acceptance. Similarly our cultural recognition is high as we are affiliated via our mutual love for cultural icons such as cricket.
The history of wine consumption tells us that every big wine market in the world obviously starts small.
Undeniably in Australia's case, growth in consumption was initially slow as very few people drank wine fifteen years ago and indeed the industry was pulling up vines 20 years ago.
But wine now represents a multi billion dollar industry to Australia which has also become a recognised, serious and well-respected international player.
Pick of the Bunch sees similar potential for exponential growth in supplying the emerging Indian luxury hotel market.
FACTS SNAPSHOT
India
| • | 1.3 billion people, population growing by 20 million per annum (2%) |
| • | An educated middle class – estimated between 90 to 120 million people. |
| • | 4th largest economy in Purchasing Power Parity terms after USA, China and Japan. |
| • | World’s biggest democracy. |
| • | GDP has averaged growth of 6% per annum in last 10 years. |
| • | Among the top 5 Foreign Direct Investment destinations. |
| • | Stable government with 2nd stage reforms in place. |
| • | It is a country with the largest young population in the world – 867 million people below 45 years of age. |
India and Wine
Conservative estimates are about 11 million people, (approximately 1 % of the population) are termed as potential wine drinkers; current number of wine drinkers is estimated in the region of 150,000.
140 million cases of branded spirits and beer is consumed per annum. Current wine consumption is 500,000 cases of which 100,000 of that is imported.
The wine sales volumes in India are growing at a healthy 30% per annum for the past three to four years and expected to increase in the future.
